Article: Improving E-Mail Blast Delivery Rates
Just a friendly reminder that the best way to improve your e-mail blast delivery rates is to have your users add the e-mail address you use as the FROM on your e-mail blasts to their safe senders list. This of course means you should use the same FROM e-mail address in all blasts. We strongly recommend you inform the community of this in some manner. Free e-mail providers like G-Mail, Yahoo, and Outlook use incredibly aggressive spam filtering that can result in any blast being improperly identified as spam.
Note also that most packages we offer include e-mail services at your domain and you will find a higher delivery rate using a FROM with an e-mail address from your domain than a free e-mail from G-Mail or Yahoo, etc.
We also encourage you to use the SMS text feature we provide to reach your users' through their cell phones on important matters.
Should you have questions please e-mail our support department at firstname.lastname@example.org.